Articles

I'm a Copywriter and Content Marketing Professional making businesses thrive—on project at a time.

Changing lives and making a difference through SEO content marketing for brands and businesses worldwide.

“Never stop testing, and your advertising will never stop improving. ”

David Ogivy

Changing lives and making a difference through SEO content marketing for brands and businesses worldwide.

“Never stop testing, and your advertising will never stop improving. ”

David Ogivy

Recent Projects

John Fadipe •

The (working) parent trap: Supporting parents with internal comms | Blink

Class is back in session for many students across the globe — and working parents are feeling the squeeze.As kids rush back to their schools and classrooms, so do their parents for a variety of school-related events. School drop-offs and pick-ups. Meet-the-teacher nights and parent-teacher conferences. Kid sick days. Extended school vacations. The list is endless — and for working parents, finding a winning balance between work and family obligations can feel impossible.Without the right support...
John Fadipe •

6 ways to create an intranet your frontline workforce will love | Blink

The employee intranet is a critical piece of the employee engagement puzzle. It keeps your workforce on the same page, supports the easy sharing of information and resources, and serves as a valuable tool to support internal communications, HR, and IT functions.But historically, employee intranets have been developed with a desk-based workforce in mind, creating a gap in the workforce tech experience for frontline employees — the vast majority of the global workforce.It’s a gap that these deskle...
Top Growth Marketing - eCommerce Ad & Email Market •

How to Integrate Klaviyo With Shopify: A Complete Guide

A Shopify store without e-commerce app integrations is like an athlete without its gear—and email marketing apps are one of the most crucial to manage a successful online store.

And today we’ll talk about possibly the most popular and most feature-rich out of them all—Klaviyo. Namely, how to sync it seamlessly with your Shopify store.

So let’s quickly move onto the whys and hows then.

The Benefits of Connecting Klaviyo and Shopify Accounts

Integrating Klaviyo with Shopify brings a host of be

My Services

  1. Content Creation and Copywriting:
    • Blog Posts
    • Email Copywriting
    • Website Content
    • Social Media Content
    • Technical Writing
  2. Content Marketing Strategy:
    • Tailored Content Strategies
    • Email Marketing Strategies
    • Social Media Marketing Strategies
  3. SEO and Keyword Optimization:
    • Keyword Research
    • SEO-focused Blog Posts
    • Website and Landing Page Optimization
  4. Digital Marketing Consulting:
    • Email Marketing Campaigns
    • Social Media Campaigns
    • Brand Awareness Strategies
  5. Performance Analytics and Optimization:
    • Content Performance Analysis
    • Conversion Rate Optimization
    • A/B Testing and Insights
  6. Graphic Design Support:
    • Visual Content Creation
    • Infographics
    • Branding Elements

Feel free to tailor and customize this list according to your preferences and the specific services you want to highlight on your portfolio site.

About Me

I'm a seasoned content manager and copywriter with a strong track record of successfully providing high-quality content marketing services for various clients in the UK, US, Canada, India, Nigeria, and the UAE.

My expertise in devising efficient content marketing strategies has worked for B2B SaaS businesses, eCommerce startups, and digital marketing agencies worldwide. I have proficient writing skills and a good understanding of SEM/SEO best practices across diverse niches.

Written and oral communication is a key strength, as is my experience in email marketing and social media campaign management. 

I've effectively managed multiple marketing campaigns throughout my career, boosting brand awareness and driving customer acquisition. I'm adept at developing and executing impactful communication strategies and excel in managing cross-functional teams to achieve desired results.

I would welcome the chance to discuss how I can contribute to your needs for the role. Please feel free to contact me at your convenience.

How I work

I measure my writing's value through its impact on project goals and audience engagement. My work style is adaptable, honing in on one project at a time for maximum efficiency and optimal results.

Collaboration is key in my approach. I welcome feedback, thrive on clear communication, and actively participate in a team environment to ensure error-free, high-quality work. Let's make an impact together!